Dubai
Business Bay has two kinds of buildings.
Those you pass on the way to somewhere else.
And those that make you stop, look up, and understand immediately why this city exists.
The Sterling is the second kind.
Twin towers rising above the Dubai Water Canal — designed by one of Dubai's most exclusive boutique developers, a firm that has delivered fewer than ten projects in twenty years.
Each one an architectural statement.
Each one a building that people recognise from a distance and remember for years.
This is not a developer that builds towers by the dozen.
This is a developer that builds landmarks.
Completed. Operational. Fully furnished with European appliances.
Smart home system — curtains, lighting, climate, all from your phone.
Marble flooring throughout.
Floor-To-Ceiling windows.
Walk-In closets for both him and her.
Rain shower and bath.
Double vanity sinks.
Not off-plan. Not a promise.
A finished product in a finished building in the centre of a city that does not slow down.
And right now, we have five units available at prices that sit 10 to 15% below the current market average for this building.
That is not marketing language.
That is Dubai Land Department transaction data.
________________________________________
The Opportunity
The average transaction price recorded in The Sterling is Aed 2,150,000.
Our five units are priced between Aed 1,799,875 and Aed 1,844,100.
You are entering one of Business Bay's most recognised canal-district towers at a confirmed discount to its own transaction history.
Aed 350,000 below market average.
From day one.
Before the tenant pays a single dirham.
Five units. Same tower. Same floor.
Same Tower View — the city grid stretching in every direction, the canal below, the Burj Khalifa on the horizon.
When five units at this price point move simultaneously, it is not because the building is weak.
It is because the seller has a reason to move, and that reason is your entry point.
________________________________________
The Units
All five are 1-bedroom apartments in Sterling West, Floor 1, Tower View.
Sizes between 87 and 90 m².
Fully furnished. European appliances.
Smart home included.
Ready to rent on the day of transfer.
Unit 1 • 88.5 m² • Aed 1,824,559 — approx. €454,000
Unit 2 • 88.2 m² • Aed 1,818,388 — approx. €453,000
Unit 3 • 87.8 m² • Aed 1,811,189 — approx. €451,000
Unit 4 • 87.2 m² • Aed 1,799,875 — approx. €448,000
Unit 5 • 89.4 m² • Aed 1,844,101 — approx. €459,000
Buy one.
Buy three.
Buy all five and own an entire floor segment in one of Business Bay's most recognisable towers.
Five units acquired together is a portfolio, not a purchase.
________________________________________
The Building
Sterling West. Business Bay. Dubai Water Canal.
26 floors.
3 passenger lifts + 1 service lift.
98-Foot outdoor swimming pool with sun deck.
Fully equipped gym and changing rooms.
Two landscaped gardens with seating and relaxation areas.
Multipurpose room opening onto the garden.
24-Hour concierge and valet service.
This is not a tower that added a gym and a pool to tick a box.
Every element was part of the original design brief — the kind of brief that starts with "what would the resident want" rather than "what is the minimum specification."
________________________________________
The Dual Income Strategy
Here is where it gets interesting.
Most investors think of Dubai rentals as long-term leases — one tenant, one annual contract, one income stream.
That is the conservative play. And it works.
Long-term rental on a furnished 1Br in this building: approximately Aed 80,000–90,000 per year.
Gross yield at entry price: 4.4 to 5%. Tenant moves in next month. Income starts immediately.
But Business Bay is one of Dubai's most active short-term rental markets.
The same apartment — already furnished, already equipped, already in a building with concierge and valet — generates between Aed 140,000 and Aed 200,000 per year on short-term rental platforms.
That is 7 to 11% gross yield on the same asset.
On a purchase price of Aed 1,800,000.
In a city with zero income tax.
You choose the strategy. The apartment works either way.
Long-term: stable, passive, one tenant, one contract.
Short-Term: higher yield, higher management intensity, higher total return.
Or you hold for two years, let the infrastructure around you compound, and sell at a price closer to where the building's own transaction average sits today — Aed 350,000 above what you paid.
Three exits. One asset. Your decision.
________________________________________
The Location
Business Bay. Dubai Water Canal. Between Downtown and everything else.
5 minutes on foot — Dubai Water Canal promenade and waterfront restaurants.
8 minutes by car — Dubai Mall and Burj Khalifa.
10 minutes — Difc financial district. 12 minutes — Jumeirah Beach. Business Bay Metro station — walking distance.
This is not a neighbourhood that relies on one anchor to justify itself.
It is the centre of a city that has no periphery.
________________________________________
The Numbers That Matter
Aed 1,799,875 — your entry on the cheapest unit.
Approx. €448,000.
Aed 2,150,000 — average transaction price in this building today.
Aed 350,000 — the gap between what you pay and what the market says it is worth.
Aed 80,000–90,000 — conservative long-term annual rental income.
Aed 140,000–200,000 — short-term rental income potential, same apartment.
0% — income tax on rental yield in the Uae.
0% — capital gains tax on resale. 1973 — the year the Aed was pegged to the Usd.
It has not moved since.
Uae Golden Visa: eligible from Aed 2,000,000 total investment.
Two of these units acquired together and your residency is secured permanently.
Your family can live, work, and study in the Uae. Indefinitely.
________________________________________
What Happens Next
You contact us.
We send you the full data pack — floor plans, title documents, building specifications, Dld transaction history — within 24 hours.
You review. You select. You proceed.
There are no virtual tours for investment decisions.
There is data, there is a price, and there is a window.
The window is now.
________________________________________
About Us
Wide Range Real Estate has been present in the Dubai market for over 20 years — not remotely, but with people who live and work in this city every day.
Simona, our senior specialist, has navigated every cycle of this market and has direct knowledge of every project, developer and neighbourhood in Dubai.
She has worked with first-time international buyers and with family offices managing multi-million portfolios.
We don't just facilitate transactions. We build investment portfolios.
Wide Range Real Estate | Licensed by Rera Dubai | Orn 49323 | wrre.ae Marius +40 735 897 106
Additionally, Wide Range Real Estate offers:
— Uae bank account opening (no residency required)
— Property management and leasing services
— End-to-end transaction support from offer to handover
